The Law Society of Hong Kong — Member App System Analytics

🛒 e-Shop Launched Jul 2026

"尋尋覓覓，法治足跡" Book Sales

Oct 19–25: 0 sold · Oct 12–18: 0 sold

10 copies · 9 unique buyers · HK$200/copy · Confirmed + Used · Aug 1–Oct 18 · excl. test data · expired/manual copies excluded

Total Bundle Buyers

65 unique buyers via app (49 members / 16 non-members) · 68 orders (multi-bundle orders incl.) · 120 bundles sold = 1,201 vouchers ≤ Oct 18 (782 used / 349 confirmed) · +8 manual offers (Jul 2–13)

Bundle Buyers Since Jul 14

→ Oct 12–18: 2 buyers · Oct 19–25: 7 buyers (+7 bundles)

Jul 14–Oct 25 · 120 bundles (restated Oct 11 = 111 — the Oct 11 sweep missed 6 legacy-format orders, Jul 16–Sep 18) · avg ~1.5 bundles/day · via app · excl. test accounts

Total Revenue

HK$27,600

120 app bundles × HK$200 + 8 manual offers + 10 books × HK$200 · excl. test accounts · All e-Shop (incl. coffee/tea): HK$41,328 (510 payments, as of Oct 18)

Daily Book Sales — "尋尋覓覓，法治足跡" (Since Aug 1)

Daily 10-Cup Bundle Buyers (Since Jul 14 · through Oct 25 · rebuilt from the timestamped voucher ledger)

📱 App Adoption

Total Downloads

5,135

iOS 4,026 (78.4%) · Android 1,109 (21.6%)

Weekly Downloads

108

↓ −25.9% Oct 19–25 · prev wk Oct 12–18 (108)

Oct 5–11 (117) → Oct 12–18 (108)

Recent Weekly Avg

~77/wk

Sep 21–Oct 18 avg (4 weeks)

iOS Dominance

~78.4%

Consistent across all months

Monthly Downloads (Android vs iOS)

Cumulative Downloads

👥 Active Users Members + Non-Members

Total Active Users

7,704

6,888 Members (FTL, real members only) + 774 Non-Members (OTP)

Download → Login Rate

Validating

Metric under validation

Weekly Logins

271

↓ −27.7% · prev wk Oct 12–18 (271)

Oct 12–18 · Peak: Dec 15–21 (730)

Peak Week

730

Dec 15–21 (launch week) · restated −4 rows this cycle

Monthly Active User Logins (Members)

User Type Breakdown

Monthly Non-Member Registrations (OTP)

Member Type Distribution

Device Type

User Location (carried @Oct 14 pull — CSV export unavailable this cycle)

🧬 Demographics 17,116 member records

Gender Distribution (Full Member Base)

Gender by Member Type (Full Member Base)

Age Group Distribution (10-year bands)

Age Group by Member Type

📅 Engagement Events & Courses

Event Registrations

3,922

2,566 unique identities* · WoW Oct 12–18: regs 284 vs 262 (+8.4%)

Top 10 Events by Registrations

* Unique-identity basis (LS ID when present, else email — guests/non-members included). Restated Sep 10: guest-checkout emails recovered from participant-level fields; @Aug 30 identities 1,614 → 1,618. Counted statuses: Confirmed, Attended, Present, Absent, Not Complied, Late Cancelled, Checked Out. @Sep 20 restated: 3,029 regs / 1,962 identities; @Sep 27 restated: 3,088 / 1,992; @Oct 4 restated: 3,173 regs (−45 backdate drift vs deployed 3,218); @Oct 11 restated: 3,376 / 2,239; @Oct 18 restated: 3,419 rows ≤ Oct 11 (+43 backdate drift). Post-event attendance flips carry original reserved dates.

Course Enrolments (Via App)

12,402

3,596 unique identities (members + app guests) · WoW Oct 12–18: 1,015 vs 1,541* (−34.1%)

*List-API basis — export service down this cycle (gateway 504). Test accounts excluded per standard set. Excludes ~356 launch-era enrolments (Booking# 6,000,001–6,000,592, Dec 2025–Feb 9 2026) present in the export basis but not exposed by the list API (deployed Oct 11 = 11,201; restated on the matched visible basis Oct 11 = 10,845). Page-30 window also partial (server error; ≤12 app rows est. missing). Top-10 chart = unique members per course. WoW computed on the matched visible basis.

Top 10 Courses by Enrolment (Via App)

💰 Engagement Monetisation

Total Revenue (Course + Event)

HK$5.20M

Course HK$4.77M + Event HK$427K · All channels · Transaction Completed Time · + e-Shop HK$41.3K = HK$5.08M

Course Revenue via Mobile App

HK$1,531,731

Wallyt + FPS · 33.2% of course revenue (HK$4.62M)

Event Revenue via Mobile App

HK$408,541

Wallyt + FPS · 95.7% of event revenue (HK$427K)

Weekly Revenue (Oct 12–18)

HK$154,994

↓ −31.7% vs prev wk Oct 12–18 (HK$227,006)

Course HK$223,810 + Event HK$1,590 · + e-Shop HK$656 = HK$154,994

Monthly Revenue (Course + Event)

Payment Channel Split

📩 SMS Usage Twilio

Total SMS Sent

9,480

Dec 17, 2025 – Oct 14, 2026 · Twilio REST API pull @Oct 29 (covers through Oct 25) · Dec incomplete (app launched Dec 15)

Monthly Avg

~838

Dec 2025 – Sep 2026 (10 full months)

Peak Month

Sep 2026

↑ 1,705 SMS

Primary Use

OTP Login

94.3% — OTP verification + login alerts · 91.5% delivered

Monthly SMS Volume

📜 OLQE Module Fixed Data

OLQE Applications Received

157

Applications submitted through the app

OLQE Revenue

HK$1,036,200

157 × HK$6,600 per application

📊 The Law Society of Hong Kong — Member App System Analytics